In Western Australia, we’re starting to see the signs of a changing rental market. Vacancy rates, while still relatively low, are edging upward, and tenants are becoming more selective as more properties become available. The days of multiple applicants fighting over every listing are slowing, and landlords can no longer rely solely on high demand to fill their homes quickly.

In a changing rental market, presentation, maintenance, and lease terms matter more than ever. A well-prepared property will not only attract more enquiries but can also help secure a quality tenant faster, and often at a better rental return. Here’s how to make sure your home stands out.

First Impressions Count: Professional Photos in a Changing Rental Market

Online advertising is the first point of contact between your property and potential tenants. In a changing rental market, poor-quality photos can cost you enquiries before you even have a chance to show the property.

Bad photos make a home look smaller, messier, and less valuable, especially if you’re aiming for a higher rental price. If you’ve invested in upgrades or styling, make sure that investment is reflected in the photography. Professional images help your listing stand out, convey value, and generate more interest, which is crucial in a changing rental market where tenants have more to choose from.

Maintenance Matters: Small Fixes in a Changing Rental Market

It’s often the small details that shape how tenants perceive your property. In a changing rental market, where competition is stronger, marks on walls, broken fittings, dated benchtops, and mouldy grout can make tenants walk away.

When a tenant vacates, use that time to complete any overdue maintenance. Fresh paint, clean carpets, and functioning fixtures not only improve your property’s presentation but also show potential tenants that you’re an attentive landlord. In a changing rental market, this attention to detail can set your property apart from similar listings.

Lease Terms and Copywriting: Maximising Appeal in a Changing Rental Market

Lease terms can be a deciding factor for tenants. In a changing rental market, short leases can turn people away if they’re seeking stability. Offering longer leases can appeal to quality tenants who want security and are willing to commit.

Equally important is your listing copy. Are you highlighting everything that makes your property unique? From recent renovations to lifestyle benefits like nearby parks, schools, and transport, every detail counts. In a changing rental market, well-written copy can give your property the competitive edge it needs to attract strong applications.

Standing Out in a Changing Rental Market

A changing rental market requires a proactive approach. Relying on old habits, like taking quick snapshots or skipping repairs, won’t cut it. Instead, focus on creating a polished, well-presented listing supported by appealing lease terms.

When tenants have more choice, you need to make your property the obvious choice. In a changing rental market, that means presenting it at its best from day one.

At Real Property WA, we understand that navigating a changing rental market can be challenging for landlords. From knowing how to make your property stand out online, to ensuring the small details are taken care of, our team helps you stay one step ahead. With over 180 years of combined experience, we’ve seen how quickly the rental landscape can shift, and we know what it takes to adapt.

If you’re looking for expert guidance on how to make your property stand out in a changing rental market, our team is here to help. Real Property WA specialises in proactive property management strategies that maximise rental returns while securing quality tenants. Get in touch with us today and see how we can make a changing rental market work in your favour.